A website that turns lawns into leads.
A modern, brand-aligned site built to sell your robotic mowers — showcase the range, tell your local story, and book more on-site demos. Designed around your Forest & Garden brand and built mobile-first.
Robotic mowing is booming — but most buyers still don't know who to trust to set it up right. That's your edge: a local team that installs, services, and stands behind every machine.
Your current online presence doesn't tell that story or capture the enquiries it should. This project fixes that — a fast, premium website that puts the mowers front-and-centre, builds trust, and makes booking a free on-site demo effortless.
Built to your Forest & Garden brand guidelines — colours, type, logo and tone applied consistently across every screen.
A full-screen hero featuring your mowers in action — the first thing visitors see, and the reason they keep scrolling.
A simple “Book a free demo” enquiry form that turns interest into real, contactable leads for your team.
Looks sharp on every device, with a light/dark mode and fast load times — most of your visitors are on their phones.
Video hero, featured models, how it works and clear calls to book a demo.
Your robotic-mower line-up — Kress, Husqvarna & Segway — with specs and pricing.
Your local story, why you're the experts, and the demo-booking enquiry form.
Layout & look agreed against your brand.
All pages built, responsive & wired up.
Your feedback, revisions & content polish.
Published, tested & handed over to you.
Keep the site running smoothly — bug fixes and minor changes (text, images, pricing, small tweaks) handled for you. Larger modifications or new pages are quoted separately.
Domain & hosting billed separately at cost. Care plan is optional and can start any time after launch.
A dedicated page for each town you service — e.g. “Robotic Mower Installation in Drouin” — targeting the exact local searches your customers make.
Google ranks pages for specific places, not just your homepage — a generic homepage competes for “robotic mower Victoria”, which is near-impossible to win. A page built around “Warragul”, “Drouin” or “Trafalgar” instead competes for a much smaller, winnable search with real buying intent. Each suburb page is another front door into your site — more doors means more free, qualified traffic from Google, compounding as you add more.
Suggested start: 5 suburbs across Gippsland
Swaps the standard form for a Typeform-style, one-question-at-a-time flow — friendlier to fill in on a phone, and it feels quicker even when it isn’t.
Long forms with every field visible at once feel like a chore, and people abandon them halfway through. Breaking it into single steps lowers the perceived effort, which lifts completion rates — more finished enquiries from the same traffic, at no extra cost to get people to the page.
A floating "Chat with us on WhatsApp" button, so someone comparing mowers on their lunch break can ask a quick question instead of filling out a form.
A form is a commitment; a chat message isn't. Lowering that barrier catches browsers who aren't ready to "book a demo" but would happily ask "does this handle a steep block?" — turning window-shoppers into conversations, on a channel most people already have open.
An interactive slider on product pages showing "from $X/month" alongside estimated mowing-hours saved versus a petrol mower and a payoff timeline.
A $2-6k mower is a big sticker price to absorb in one look. Reframing it as a monthly figure, plus a concrete "here's what you get back" number, makes the value tangible and gives hesitant buyers the justification they need to book a demo instead of bouncing.
A refreshed spring/summer campaign page — new hero, seasonal offer and copy timed to when lawn-care demand peaks — swapped in and out each season.
Demand for mowers isn't flat all year — it spikes as grass starts growing. A page built around that moment (with urgency: "book before spring") converts better than a static site that looks the same in July as it does in November, and gives you a reason to run seasonal ads against it.
Ready to boost your backyard business?
Having already delivered Gone Choppin' for you, we know your brand and how you work — so we can move fast. Approve this proposal and we'll lock in a start date. A 50% deposit gets us underway, with the balance due on launch. Have a look at the live demo, then let's talk.